These pictures came from a number of conflicting places. They reflect the documentary tradition that looms across all my work. But also a desire to produce work that answered questions, as well as raised or reflected reality. At the time I was developing tight narrative techniques at the London College of Fashion, with varying degrees of success. The struggle between the limited language of commercial fashion imagery and a deeper, story based work is constant throughout. See review below from eMagazine from 2007.
These selected images were taken between 2005 and 2007 using a combination of medium format film and digital capture.
"Joseph Kaler's photos seem like snapshots of life, or moments captured from a film. His models do not pose in glamorous worlds, but appear casually against everyday London backdrops. Kaler's photographic intention breaks with conventional fashion photography, a bold step once taken by Philip-Lorca diCorcia with his street photography for a renowned clothing manufacturer in the nineties. Joseph Kaler aims to achieve more than simply presenting fashion in appealing ambiences, he seeks to enhance pictures with a deeper content and emotion: seemingly authentic scenarios tell stories, arouse feelings and appear to document real events.
All the pictures in his latest series were taken in East London, a part of the metropolis that has been shaped by unemployment and poverty, but also by a special group of people that inspired Charles Dickens. Melancholy and hope still lie close together here, creating a unique atmosphere. In this environment, an emancipated, confident, young group of people with a new attitude to life has emerged. To Joseph Kaler, photographing East London in 2006 means concerning himself with issues such as the identity, nationality and sexual roles of young men."